For the 2016-2017 Awards season, the slogan Be Seen! Be Original! Be Heard! was introduced via the Call for Submissions poster. The poster featured the Gold Medal awarded painting of Mr. Keiji Ishida who went on to be awarded a National Gold Medal for his Art Portfolio in the 2016-2017 award season. His body of work exemplifies originality, superb technical skill and the emergence of a personal voice/vision – the three criteria upon which all works are adjudicated on both the regional and national levels.